Saba Umar

Digital Marketing & Growth Specialist

Let’s Connect

Open to opportunities & collaborations

I Turn Creative
Into Growth.

I help brands turn ideas into content, campaigns, and creative experiences designed to attract attention, build engagement, and support measurable growth.

I help brands turn ideas into content, campaigns, and creative experiences designed to attract attention, build engagement, and support measurable growth.

Let’s Connect

Paid MediaContent StrategySocial MediaCreative DesignAI-Powered CreativeAnalytics

Experience Across

  • VisaPro Immigration Services LLC
  • eDexterous
  • Data Seekho
  • Hala Heil
  • Brainfoventures
  • Revival School

Experience AcrossLegal Services / Digital Agency / Education & EdTech / Ecommerce / Home Services

About Me

I work at the intersection of marketing, content, design, and performance — combining creative execution with data and AI-assisted workflows to help brands communicate better and grow smarter.

I’m a Digital Marketing & Growth Specialist with experience across agency, freelance, and in-house environments.

My work spans digital campaigns, content strategy, social media, website support, creative design, analytics, and AI-assisted creative execution across legal services, education, ecommerce, and service-based businesses.

What differentiates my approach is the combination of creative thinking and performance awareness. I care about how content looks — but also how it communicates, engages, and supports growth.

Creativity gets attention. Strategy gives it direction.

CONTENT PLANMONTUEWEDTHUFRISATSUN
PERFORMANCE SIGNALS

Marketing × Creative × Data × AI

OrganizationsOrganizations and professional environments across my experience
6+
Industry environmentsLegal / Agency / Education / Ecommerce / Services
5
Core growth layersCreative / Content / Performance
3
Integrated approachMarketing powered by Data & AI
1

What I Do

I create digital work that connects creativity with performance.

  1. (01)

    Content Strategy

    Planning content around audience needs, brand goals, campaign objectives, and channel behavior.

  2. (02)

    Social Media Marketing

    Creating, scheduling, managing, and improving social content across digital platforms.

  3. (03)

    Creative Design

    Developing visual assets for social media, campaigns, websites, presentations, email, and brand communication.

  4. (04)

    Growth & Performance

    Using campaign thinking, analytics, audience behavior, and performance signals to improve marketing decisions.

  5. (05)

    AI-Powered Creative

    Using AI-assisted tools to improve ideation, production efficiency, creative exploration, and content workflows.

Creative should not only look good. It should communicate clearly, earn attention, and support a business goal.

Featured Work

Work Portfolio

CLIENT COMMUNICATION01PRESENTATIONVISUALSWEBSITE ASSET
(01)

VisaPro Immigration Services

  • AI Graphic Design
  • Digital Communication

AI-Powered Legal Marketing Creative. Created conversion-focused digital assets supporting websites, presentations, and client communications for a U.S.-based immigration law firm.

MULTI-CLIENTEXECUTIONAaPAGE BUILDERUPDATE
(02)

eDexterous

  • Social Media
  • Web
  • Creative

Agency Digital & Social Execution. Supported multi-industry agency projects across digital marketing, social content, and website execution.

EMAIL CREATIVECAMPAIGNREADWEBINARCOMMUNITY
(03)

Data Seekho

  • Content
  • Design
  • Education

Content, Brand & Growth Creative. Created visual and content assets supporting social media, email, web, marketing campaigns, engagement, and brand awareness.

SERVICE POSTBRANDEDCONTENTAaAaCONTENT SCHEDULEMTWTFSS
(04)

Hala Heil

  • Social Media Management
  • Content

Social Media & Service Marketing. Managed creative and social media execution for a Saudi service business, combining branded content with ongoing performance monitoring.

CAMPAIGN ASSETECOMMERCECREATIVE
(05)

Brainfoventures

  • Ecommerce
  • Graphic Design

Ecommerce Creative Support. Designed creative assets supporting ecommerce and digital marketing campaigns while working closely with marketing teams.

BROCHUREFLYERSPOSTERSBANNERSWEBSITE GRAPHICS
(06)

Revival School

  • Branding
  • Print
  • Digital

Education Brand Communication. Created marketing and communication materials across print, digital, and web channels.

My Expertise

Service

CONTENT PLANMONTUEWEDTHUFRISATSUN

Content Strategy

I plan content around business objectives, audience needs, platform behavior, and clear communication.

  • Content planning
  • Campaign concepts
  • Messaging
  • Brand communication
  • Social content
  • Growth content
SOCIALCONTENT

Social Media Marketing

I support social media from planning and creative production through publishing and performance monitoring.

  • Social content planning
  • Content scheduling
  • Meta Business Suite
  • Campaign support
  • Performance monitoring
  • Community-focused content
CREATIVE DESIGNAa

Creative Design

I create visual assets designed to communicate clearly across digital and print environments.

  • Social media creative
  • Digital campaign assets
  • Website graphics
  • Presentations
  • Email creative
  • Print communication
PERFORMANCE SIGNALS

Growth & Analytics

I use analytics and performance signals to understand what content is doing and where improvement is needed.

  • Google Analytics
  • Google Search Console
  • Performance tracking
  • Keyword research
  • Audience insight
  • Data-informed optimization
Explore campaign visual directionsRUNAaAI-ASSISTED CREATIVE WORKFLOW

AI-Powered Creative

I use AI-assisted tools to improve creative thinking, speed up workflows, and explore new ways to develop content.

  • Prompt engineering
  • Generative AI
  • AI-assisted creative workflows
  • Microsoft 365 Copilot
  • Ideation
  • Content-production support

Experience

Professional Journey

Career progression

  1. Design
  2. Content
  3. Social Media
  4. Digital Marketing
  5. Growth
  6. Analytics
  7. AI-assisted Creative
  • Professional digital assets for websites, presentations, and client communications
  • AI-assisted creative tools used to improve workflows
  • Brand consistency and high-compliance creative execution
  • Cross-functional collaboration

AI Graphic Designer

Designed professional digital assets for websites, presentations, and client communications while using AI-assisted creative tools to improve workflows.

Jun 2025 – Aug 2025

Washington, United States

View ProjectLet’s Connect

Creative × Performance

The way I think about marketing

  1. What will make someone stop?

    Creative

    (01) of 05

  2. What should they understand?

    Message

    (02) of 05

  3. What should they feel?

    Experience

    (03) of 05

  4. What should they do next?

    Action

    (04) of 05

  5. What did the result tell us?

    Data

    (05) of 05

Create.Measure.Learn.Improve.

Tools & Capabilities

Toolkit

  • Marketing

    Marketing tools

    • Meta Business Suite
    • Google Analytics
    • Google Search Console
    • Keyword Research

  • Website

    Website tools

    • WordPress
    • Elementor

  • Data

    Data capabilities

    • Python
    • SQL
    • PySpark

  • AI

    AI capabilities

    • Prompt Engineering
    • Generative AI
    • AI-Assisted Creative Workflows
    • Microsoft 365 Copilot

  • Creative

    Creative capabilities

    • Digital Design
    • Creative Production
    • Campaign Creative
    • Brand Communication
    • Social Media Creative

How I Work

Working Process

  1. (Step - 01)

    Understand

    Understand the brand, audience, objective, and real business need.

  2. (Step - 02)

    Plan

    Define the message, content direction, channels, and creative approach.

  3. (Step - 03)

    Create

    Develop content and visuals designed for the intended audience and platform.

  4. (Step - 04)

    Execute

    Publish, schedule, support campaigns, and maintain consistency.

  5. (Step - 05)

    Analyze

    Review engagement, analytics, and performance signals.

  6. (Step - 06)

    Optimize

    Use what the data reveals to improve future creative and campaign execution.

Case Studies

Selected Cases

  1. CLIENT COMMUNICATION01PRESENTATIONVISUALSWEBSITE ASSET

    VisaPro

    Case (01)

    Legal Creative System

    AI-Powered Legal Marketing Creative

    Learn More about Legal Creative System

    How professional, compliant creative was developed for website, presentation, and client communication needs while using AI-assisted workflows.

    • Website creative assets
    • Presentation visuals
    • Client communication assets
    • AI-assisted creative workflows
  2. EMAIL CREATIVECAMPAIGNREADWEBINARCOMMUNITY

    Data Seekho

    Case (02)

    Content-Led Brand Growth

    Content, Brand & Growth Creative

    Learn More about Content-Led Brand Growth

    How content and visual design supported marketing, education, engagement, and brand communication across social, email, and web.

    • Social media content
    • Campaign visuals
    • Email creative
    • Website assets
  3. SERVICE POSTBRANDEDCONTENTAaAaCONTENT SCHEDULEMTWTFSS

    Hala Heil

    Case (03)

    Social Media Execution

    Social Media & Service Marketing

    Learn More about Social Media Execution

    How content planning, branded creative, scheduling, and performance monitoring came together for a service-based social media presence.

    • Social strategy
    • Content planning
    • Creative production
    • Scheduling

Analytical Edge

Creative, backed by data.

My marketing and creative background is supported by hands-on analytical training through Data Seekho’s DSMP Fellowship.

This analytical foundation helps me approach marketing with a stronger understanding of performance and evidence rather than relying only on creative instinct.

I worked with

  • Python
  • SQL
  • PySpark
  • Data Analysis
  • Problem Solving

Continuous Learning

Certifications

  1. Prompt Engineering

    Certification

  2. Online Marketing With Google Analytics

    Certification

  3. Learning Microsoft 365 Copilot for Work

    Certification

  4. Amplify Your Personal Brand with Generative AI

    Certification

  5. Customer Growth Strategies for Online Businesses

    Certification

Have a Question?

FAQ

Q-01What kind of work do you specialize in?

I work across digital marketing, content strategy, social media, creative design, analytics, and AI-assisted creative workflows.

Q-02Do you work on both strategy and execution?

Yes. My experience covers planning, content development, creative production, website support, publishing, and performance monitoring.

Q-03Do you have agency experience?

Yes. I have worked in agency environments supporting multi-industry clients and collaborating with designers, developers, marketers, and project managers.

Q-04Do you work with AI tools?

Yes. I use AI-assisted creative and productivity tools to improve ideation, streamline workflows, and support content production.

Q-05Are you available for opportunities?

I’m open to full-time roles, freelance projects, and growth-focused collaborations.

Let’s Talk

What I offer

  • Content Strategy
  • Social Media Marketing
  • Creative Design
  • Growth & Analytics
  • AI-Powered Creative
Location
Bahawalpur, Punjab, Pakistan

Let’s create work that actually performs.

Whether you’re building a brand, launching a campaign, growing a social presence, or looking for stronger digital creative, I’d love to help turn the idea into something that delivers.

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